Month-in-Review: September 2025

Quick Takes

  • Stocks Continue Higher. U.S. stocks rose in September with the S&P 500 rising 5.5%, the Nasdaq 100 rising 3.6%, and the Dow rising 2.0% on the month as technology earnings, continued AI momentum, and Fed rate cuts on a weaker labor market boosted shares.
  • Inflation and Interest Rates. The 10Y treasury yield was flat in September at 4.2% as bond markets had largely priced in the interest rate cut announced at the FOMC meeting on September 17. Headline PCE inflation rose to 2.7% in August while core PCE inflation remained at annualized rate of 2.9%.
  • OpenAI & Nvidia Deal. Nvidia and OpenAI entered a $100B agreement to build data centers and other AI infrastructure equipped with 10 gigawatts of power. Nvidia will invest $100B in OpenAI under the deal and OpenAI will in turn build data centers with AI chips from Nvidia. The deal has raised fresh investor concerns about an AI bubble.
  • More Tariffs? President Trump imposed 100% tariffs on branded pharmaceuticals in late September, but these will only apply to imported drugs not from the E.U. or Japan, which will be subject to the normal tariff rates for these countries in recent trade deals.

Asset Class Performance

Large caps outperformed small caps in September and U.S. stocks outperformed international stocks as a more favorable outlook for rate cuts boosted domestic equities. Stocks, bonds, and real estate generally rose in September in lower rates while the dollar index was flat during the month.

Markets & Macroeconomics

The U.S. economy added 22K jobs in August as hiring remains weaker amid technological changes, macroeconomic uncertainty, and policy turbulence. Health care and education services added 46K positions, the weakest print for the sector since December 2022. Leisure & hospitality added 28K jobs as seasonal hiring in the sector remains strong. Hiring in professional and business services, government, and manufacturing remain weak with the sectors cutting 17K, 16K, and 12K jobs in August, respectively.

The manufacturing sector has now cut a net 38K positions year-to-date. The unemployment rate rose slightly in August to 4.3% from 4.2%, in line with economists’ expectations. The labor force participation rate came in slightly below expectations at 62.2% versus economist expectations of 62.3%, although this was in line with July’s level. Amid concerns of a weakening labor market, the FOMC decided to cut interest rates by 25 bps at their September 17 meeting and indicated that two more rate cuts could happen before the end of the year. Equities reacted favorably to this forecast with the markets rising in the back half of the month.

The Fed continues to be in a challenging position as it faces criticism from the administration for not reducing interest rates quickly enough, weakness in the labor market, and inflation that remains materially above its long-term target of 2%. In August, inflation remained elevated. Headline PCE inflation during the month was 2.7% versus 2.6% in July. The acceleration was driven largely by accelerations in services and food prices. CPI inflation also accelerated in August with headline CPI reaching 2.9% during the month versus 2.7% in July driven mostly by core goods and food prices. Core CPI was in line with July and economist expectations at 3.1%.

Producer inflation, headline PPI, decelerated from 3.3% in July to 2.6% in August as producer prices for services decelerated. Core PPI also decelerated from 3.7% to 2.8%. Consumer spending proved strong in August with retail sales rising 0.6% versus July’s increase of 0.5%. Despite the strong spending growth, consumer sentiment weakened in August with the Conference Board Consumer Confidence University of and the Michigan Consumer Sentiment indices both falling modestly.

Bottom Line: Fed rate cuts have started with more anticipated amid labor market weakness despite a resilient consumer and elevated inflation.

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©2025 Prime Capital Investment Advisors, LLC. The views and information contained herein are (1) for informational purposes only, (2) are not to be taken as a recommendation to buy or sell any investment, and (3) should not be construed or acted upon as individualized investment advice. The information contained herein was obtained from sources we believe to be reliable but is not guaranteed as to its accuracy or completeness. Investing involves risk. Investors should be prepared to bear loss, including total loss of principal. Diversification does not guarantee investment returns and does not eliminate the risk of loss. Past performance is no guarantee of comparable future results.

Source: Sources for this market commentary derived from Bloomberg. Asset‐class performance is presented by using market returns from an exchange‐traded fund (ETF) proxy that best represents its respective broad asset class. Returns shown are net of fund fees for and do not necessarily represent performance of specific mutual funds and/or exchange-traded funds recommended by the Prime Capital Investment Advisors. The performance of those funds June be substantially different than the performance of the broad asset classes and to proxy ETFs represented here. U.S. Bonds (iShares Core U.S. Aggregate Bond ETF); High‐Yield Bond (iShares iBoxx $ High Yield Corporate Bond ETF); Intl Bonds (SPDR® Bloomberg Barclays International Corporate Bond ETF); Large Growth (iShares Russell 1000 Growth ETF); Large Value (iShares Russell 1000 Value ETF); Mid Growth (iShares Russell Mid-Cap Growth ETF); Mid Value (iShares Russell Mid-Cap Value ETF); Small Growth (iShares Russell 2000 Growth ETF); Small Value (iShares Russell 2000 Value ETF); Intl Equity (iShares MSCI EAFE ETF); Emg Markets (iShares MSCI Emerging Markets ETF); and Real Estate (iShares U.S. Real Estate ETF). The return displayed as “Allocation” is a weighted average of the ETF proxies shown as represented by: 30% U.S. Bonds, 5% International Bonds, 5% High Yield Bonds, 10% Large Growth, 10% Large Value, 4% Mid Growth, 4% Mid Value, 2% Small Growth, 2% Small Value, 18% International Stock, 7% Emerging Markets, 3% Real Estate.

Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Wealth Management (“PCWM”) and Qualified Plan Advisors (“QPA”). Securities offered by Registered Representatives through Private Client Services, Member FINRA/SIPC. PCIA and Private Client Services are separate entities and are not affiliated.

© 2025 Prime Capital Investment Advisors, 6201 College Blvd., Suite #150, Overland Park, KS 66211.

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